Nespresso
Working as a freelancer for Brandtuitive, I lead in the design of various pieces across digital and print assets for Nespresso.
Projects included but were not limited to design of sell sheets, brochures, recipe books, posters/signage for cafes, environmental signage for trade shows and events, print and digital ads, photo retouching and more. Some highlights of projects I designed for were the window display at the LaGuardia airport Nespresso store as well as redesign of the Nespresso Professional US website.
Client
Brandtuitive (Agency), Nespresso (Client)
Project Date
2017-2021
Category
Art Direction · Digital · Environmental Design · Print · Social Media · Web Design & Dev
Nespresso Professional Website Redesign
In 2019, I served as lead designer for the initial stages of the Nespresso Professional website redesign.
The redesign incorporated more of the updated look and feel present in existing marketing collateral: using the lighter look and feel, updated photography, full-width hero sections, and a more engaging user experience.
Before & after of the Nespresso Professional website:
Café and Retail Signage
Posters created for café and retail boutiques.
Single Origin Coffees & Sustainability Program
Nespresso offers a comprehensive sustainability program, which is highly promoted at high-visibility locations such as hotels, trade shows, magazine publications, sell sheets and other marketing collateral.
I designed many materials for the program, including but not limited to hotel/restaurant table tents, capsule menus, brochures, sell sheet, magazine spreads, trade booth shows, pitch decks, and a variety of other print and digital pieces to promote the program.
Email Blasts
Recipe Books
Example of one of the recipe books designed for Nespresso. In this book, I introduced the marble ground, which Nespresso loved and extended through the art direction in many pieces moving forward.
Prior to this book, most collateral designed for Nespresso relied on heavy, darker backgrounds. This piece was one of the first to bring in the light, modern café look and feel currently used in Nespresso marketing.
Social Media & LinkedIn
Examples of designs created for Nespresso Professional for social media and LinkedIn.
Sell Sheets & Sales Materials
Examples various print materials designed for Nespresso Professional; capsule menus, table tents, machine spec sheets, sell sheets and more.
Trade Shows, Boutiques & Events
Examples of one of the trade shows displays I assisted as designer on.
Other work:
Other featured work:
