PlantShed

Plantshed is an NYC-based flower & plant shop, with several Manhattan cafés as well as an ecommerce site. As the in-house designer for the company 2015-2017, responsibilities inclued by were not limited to: managing the website (backend & design), email blast design/HTML coding, social media management, digital ad design, design of various print/digital B2B materials, landing page design and overseeing other freelance web developers/designers.

In early 2018, I lead in the redesign of the Magento-based ecommerce site. Working closely with the Ecommerce Director, our goal was to elevate the shopping experience a through a refined reskin, updated product photography, simplified product category and display pages and check out process.