Swedish Institute
Brand refresh and ongoing marketing/design work for an allied health college based in NYC
Swedish Institute has been training licensed professionals in NYC for over 100 years. From 2014-2020, I served as in-house marketing and design lead for the school. My role was focused on bringing all aspects of marketing and design in-house, with a focus on evolving the brand and boosting program enrollment.
Milestones
2019 Led direction & design for the college’s brand refresh
2015 Led direction, design and production for the college’s 100 year anniversary event
2014 Partnered with college’s Apple Consultant to lead branding, video and design to promote the college’s new iPad initiative
Swedish Institute
Brand refresh and ongoing marketing/design work for an allied health college based in NYC
Swedish Institute has been training licensed professionals in NYC for over 100 years. From 2014-2020, I served as in-house marketing and design lead for the school. My role was focused on bringing all aspects of marketing and design in-house, with a focus on evolving the brand and boosting program enrollment.
Milestones
2014 Partnered with college’s Apple Consultant to lead branding, video and design to promote the college’s new iPad initiative
2015 Led direction, design and production for the college’s 100 year anniversary event
2019 Led direction & design for the college’s brand refresh
Swedish Institute
Brand refresh and ongoing marketing/design work for an allied health college based in NYC
Swedish Institute has been training licensed professionals in NYC for over 100 years. From 2014-2020, I served as in-house marketing and design lead for the school. My role was focused on bringing all aspects of marketing and design in-house, with a focus on evolving the brand and boosting program enrollment.
Milestones
2019 Led direction & design for the college’s brand refresh / 2016 Led direction, design and production for the college’s 100 year anniversary event / 2014 Partnered with college’s Apple Consultant to lead branding, video and design to promote the college’s new iPad initiative
Swedish Institute
Brand refresh and ongoing marketing/design work for an allied health college based in NYC
Swedish Institute has been training licensed professionals in NYC for over 100 years. From 2014-2020, I served as in-house marketing and design lead for the school. My role was focused on bringing all aspects of marketing and design in-house, with a focus on evolving the brand and boosting program enrollment.
Milestones
2019 Led direction & design for the college’s brand refresh / 2016 Led direction, design and production for the college’s 100 year anniversary event / 2014 Partnered with college’s Apple Consultant to lead branding, video and design to promote the college’s new iPad initiative
Branding
Led the brand refresh in 2019: redesign of logo, seal, establishment of brand guidelines (color palette, typography, tone of voice, logo and photography guidelines). Developed a photo library of real students and alumni to be used in marketing materials.
Branding
Led the brand refresh in 2019: redesign of logo, seal, establishment of brand guidelines (color palette, typography, tone of voice, logo and photography guidelines). Developed a photo library of real students and alumni to be used in marketing materials.
Marketing/Sales Collateral
Design work to support enrollment: program slicks, college catalog, admissions packets, sales materials. Managed weekly email blasts to promote college events and open houses. Developed a series of interactive sales materials to promote the college’s iPad program with Apple Education.
Events
Provided vendor collaboration and design support for events such as the 100 year anniversary celebration (2016), graduations, open houses and more.
Marketing/Sales Collateral
Design work to support enrollment: program slicks, college, catalog, admissions packets, sales materials. Managed weekly email blasts to promote college events and openhouses. To showcase the iPad program, I developed a series of program specific iBooks for the Office of Admissions to use as a sales material.
Events
Provided vendor collaboration and design support for events such as the 100 year anniversary celebration (2016), graduations, open houses and more.
