Nespresso
Digital, print and environmental design work to support Nespresso’s Professional, B2B and OOH marketing channels.
Working as a freelance designer for Brandtuitive, I led the design for many aspects of Nespresso Professional’s marketing from 2017-2021.
A majority of my work was to help build digital and print sales materials to support and build B2B partnerships. In conjunction with this, I helped in creating templates to streamline work for print-on-demand pieces. I also assisted with in-store signage, recipe books, menus, social media marketing, email blasts, and more.
Milestones
2019 Reskin of the Nespresso Professional website / Window display at LaGuardia airpots Nespresso boutique
Project Snapshot
Project date/role
2017-2021; freelance designer
Agency
Brandtuitive
Design work
Image compositing
Print advertising
Booths & retail signage
Recipe books
Product launches
Email design
Web design
Print-on-demand
Nespresso
Digital, print and environmental design work to support Nespresso Professional’s B2B and OOH marketing channels.
Working as a freelance designer for Brandtuitive, I led the design for many aspects of Nespresso Professional’s marketing from 2017-2021.
A majority of my work was to help build digital and print sales materials to support and build B2B partnerships. In conjunction with this, I helped in creating templates to streamline work for print-on-demand pieces. I also assisted with in-store signage, recipe books, menus, social media marketing, email blasts, and more.
Milestones
Reskin of the Nespresso Professional website / Window display at LaGuardia airpots Nespresso boutique
Project Snapshot
Project date/role
2017-2021; freelance designer
Agency
Brandtuitive
Design work
Image compositing
Print advertising
Booths & retail signage
Recipe books
Product launches
Email design
Web design
Print-on-demand
Nespresso
Digital, print and environmental design work to support Nespresso Professional’s B2B and OOH marketing channels.
Working as a freelance designer for Brandtuitive, I led the design for many aspects of Nespresso Professional’s marketing from 2017-2021.
A majority of my work was to help build digital and print sales materials to support and build B2B partnerships. In conjunction with this, I helped in creating templates to streamline work for print-on-demand pieces.
I also assisted with in-store signage, recipe books, menus, social media marketing, email blasts, and more.
Milestones
2019 Reskin of the Nespresso Professional website / Window display at LaGuardia airpots Nespresso boutique
Nespresso Professional
Digital, print and environmental design work to support Nespresso Professional’s B2B and OOH marketing channels.
Full Description
Working as a freelance designer for Brandtuitive, I led the design for many aspects of Nespresso Professional’s marketing from 2017-2021.
A majority of my work was to help build digital and print sales materials to support and build B2B partnerships. In conjunction with this, I helped in creating templates to streamline work for print-on-demand pieces.
I also assisted with in-store signage, recipe books, menus, social media marketing, email blasts, and more.
Milestones
2019 Reskin of the Nespresso Professional website / Window display at LaGuardia airpots Nespresso boutique
Website redesign
In 2019-2020, I was primary designer for the early stages of Brandtuitive’s website redesign for Nespresso Professional.The redesign incorporated more of the updated look and feel present in existing marketing collateral: using the lighter look and feel, updated photography, full-width hero sections, and a more engaging user experience. Before & after featured below.
Website redesign
In 2019-2020, I was primary designer for the early stages of Brandtuitive’s website redesign for Nespresso Professional. The redesign incorporated more of the updated look and feel present in existing marketing collateral: using the lighter look and feel, updated photography, full-width hero sections, and a more engaging user experience.
The redesign followed by the original design are featured below.
Email design
Examples of email blast designs for Nespresso Professional. The spring-themed email is an example of how the recipe book was eventually adapted to be promoted through email and web, with seasonal recipes available for download.
Email design
Examples of email blast designs for Nespresso Professional. The spring-themed email is an example of how the recipe book was eventually adapted to be promoted through email and web, with seasonal recipes available for download.
Product launches & promotions
I provided design support to various launches or similar promotions. For the Master Origins line shown below, I composited the capsule images to be used as a brand asset. This allowed for isolated product images use in items like menus, brochures and the social media animation featured below.
Product launches & promotions
I provided design support to various launches or similar promotions. For the Master Origins line shown below, I composited the capsule images to be used as a brand asset. This allowed for isolated product images use in items like menus, brochures and the social media animation featured below.
Print advertising & image compositing
Full page spread to showcase Nespresso’s single origin coffee line at a StarChefs event in 2018. The graphic at the right was a composite image, using a mix of stock and brand photography.
Print advertising & image compositing
Full page spread to showcase Nespresso’s single origin coffee line at a StarChefs event in 2018. The graphic at the right was a composite image, using a mix of stock and brand photography.
Recipe books
Example of a print recipe book created for Nespresso. The format eventually shifted to a digital piece, where the layout was adjusted to maintain the format of the printed book.
Recipe books
Example of a print recipe book created for Nespresso. The format eventually shifted to a digital piece, where the layout was adjusted to maintain the format of the printed book.
Café & retail signage
Examples of poster designs for use in cafés and retail that served Nespresso.
Café & retail signage
Examples of poster designs for use in cafés and retail that served Nespresso.
Sales materials
Examples of spec and sale sheets to promote Nespresso machines. I also designed various pitch decks, social media posts and other assets to help ongoing promotional work.
Sales materials
Examples of spec and sale sheets to promote Nespresso machines. I also designed various pitch decks, social media posts and other assets to help ongoing promotional work.
Environmental design
Design for trade shows and retail window displays. In 2018, I led the window display design for the openting of Nespresso’s retail location in LaGuardia Airport.
Environmental design
Design for trade shows and retail window displays. In 2018, I led the window display design for the openting of Nespresso’s retail location in LaGuardia Airport.
Print-on-demand
Template designs for various print-on-deman items: capsule menus, hotel setups, table tents, machine spec sheets, machine instructions, cleaning instructions, stickers and more.
Print-on-demand
Template designs for various print-on-deman items: capsule menus, hotel setups, table tents, machine spec sheets, machine instructions, cleaning instructions, stickers and more.
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