Plantshed
Ecommerce web design & digital marketing
Plantshed is an NYC-based flower & plant shop, with several Manhattan cafés as well as an ecommerce site. As the in-house designer for the company 2015-2017, responsibilities inclued by were not limited to: managing the website (backend & design), email blast design/HTML coding, social media management, digital ad design, design of various print/digital B2B materials, landing page design and overseeing other freelance web developers/designers.
In early 2018, I lead in the redesign of the Magento-based ecommerce site. Working closely with the Ecommerce Director, our goal was to elevate the shopping experience a through a refined reskin, updated product photography, simplified product category and display pages and check out process.
Milestones
Years on in-house team 2015-2017
2018 Redesigned the ecommerce website
2017 Led design & builds for custom B2B ecommerce portals / Designed product catalogs tailored to B2B partnerships such as WeWork, Tavern on the Green, Engel-Volkers
Plantshed
Ecommerce web design & digital marketing
Plantshed is an NYC-based flower & plant shop, with several Manhattan cafés as well as an ecommerce site. As the in-house designer for the company 2015-2017, responsibilities inclued by were not limited to: managing the website (backend & design), email blast design/HTML coding, social media management, digital ad design, design of various print/digital B2B materials, landing page design and overseeing other freelance web developers/designers.
Milestones
Years on in-house team 2015-2017
2018 Redesigned the ecommerce website
2017 Led design & builds for custom B2B ecommerce portals / Designed product catalogs tailored to B2B partnerships such as WeWork, Tavern on the Green, Engel-Volkers
Plantshed
Ecommerce web design & digital marketing
Plantshed is an NYC-based flower & plant shop, with several Manhattan cafés as well as an ecommerce site. As the in-house designer for the company 2015-2017, responsibilities inclued by were not limited to: managing the website (backend & design), email blast design/HTML coding, social media management, digital ad design, design of various print/digital B2B materials, landing page design and overseeing other freelance web developers/designers.
In early 2018, I lead in the redesign of the Magento-based ecommerce site. Working closely with the Ecommerce Director, our goal was to elevate the shopping experience a through a refined reskin, updated product photography, simplified product category and display pages and check out process.
Milestones
Years on in-house team 2015-2017 / 2018 Redesigned the ecommerce website / 2017 Led design & builds for custom B2B ecommerce portals / Designed product catalogs tailored to B2B partnerships such as WeWork, Tavern on the Green, Engel-Volkers
Plantshed
Ecommerce web design & digital marketing
Full Description
Plantshed is an NYC-based flower & plant shop, with several Manhattan cafés as well as an ecommerce site. As the in-house designer for the company 2015-2017, responsibilities inclued by were not limited to: managing the website (backend & design), email blast design/HTML coding, social media management, digital ad design, design of various print/digital B2B materials, landing page design and overseeing other freelance web developers/designers.
In early 2018, I lead in the redesign of the Magento-based ecommerce site. Working closely with the Ecommerce Director, our goal was to elevate the shopping experience a through a refined reskin, updated product photography, simplified product category and display pages and check out process.
Milestones
Years on in-house team 2015-2017 / 2018 Redesigned the ecommerce website / 2017 Led design & builds for custom B2B ecommerce portals / Designed product catalogs tailored to B2B partnerships such as WeWork, Tavern on the Green, Engel-Volkers
Website redesign
In early 2018, I lead in the redesign of the Magento-based ecommerce site. Working closely with the Ecommerce Director, our goal was to elevate the shopping experience a through a refined reskin, updated product photography, simplified product category and display pages and check out process.
Website redesign
In early 2018, I lead in the redesign of the Magento-based ecommerce site. Working closely with the Ecommerce Director, our goal was to elevate the shopping experience a through a refined reskin, updated product photography, simplified product category and display pages and check out process.
Email marketing
Regular email blasts were scheduled to drive traffic and promote sales to the ecommerce site, especially around holidays like Valentine’s Day, Mother’s Day, Christmas, Easter, etc.
B2B Product Catalogs & Booklets
In 2016 Plantshed began to focus more on business partnerships, an example being Plantshed being the plant design and supplier for all WeWork locations. I assisted in designing product catalogs for interior designers, or booklets for brand partnership events.
Email marketing
Regular email blasts were scheduled to drive traffic and promote sales to the ecommerce site, especially around holidays like Valentine’s Day, Mother’s Day, Christmas, Easter, etc.
B2B Product Catalogs & Booklets
In 2016 Plantshed began to focus more on business partnerships, an example being Plantshed being the plant design and supplier for all WeWork locations. I assisted in designing product catalogs for interior designers, or booklets for brand partnership events.
© Brin Azzarello, 2026. All Rights Reserved.