Artist on Go
Art direction & design for social media and email
full description
Artist on Go is a startup company that offers no-commitment salon chair rentals to beauty industry professionals.
I was hired by their founding team in early 2020 to provide art direction to streamline the social media and email channels. After my visual strategy was approved, I worked with the team’s direction to create social media graphics, weekly email blasts, and landing pages for continuing education and partnerships.
The problem
Social media & email channels lacked a visual strategy, leading to inconsistent identity and voice
The solution
Establish a visual strategy and moodboard for the marketing team to help direct content, while partnertin
Artist on Go
Art direction & design for social media and email
full description
Artist on Go is a startup company that offers no-commitment salon chair rentals to beauty industry professionals.
I was hired by their founding team in early 2020 to provide art direction to streamline the social media and email channels. After my visual strategy was approved, I worked with the team’s direction to create social media graphics, weekly email blasts, and landing pages for continuing education and partnerships.
The problem
Social media & email channels lacked a visual strategy, leading to inconsistent identity and voice
The solution
Establish a visual strategy and moodboard for the marketing team to help direct content, while partnertin
Artist on Go
Art direction & design for social media and email
full description
Artist on Go is a startup company that offers no-commitment salon chair rentals to beauty industry professionals.
I was hired by their founding team in early 2020 to provide art direction to streamline the social media and email channels. After my visual strategy was approved, I worked with the team’s direction to create social media graphics, weekly email blasts, and landing pages for continuing education and partnerships.
The problem
Social media & email channels lacked a visual strategy, leading to inconsistent identity and voice
The solution
Establish a visual strategy and moodboard for the marketing team to help direct content, while partnertin
Artist
on Go
Art direction & design for social media and email
full description
Artist on Go is a startup company that offers no-commitment salon chair rentals to beauty industry professionals.
I was hired by their founding team in early 2020 to provide art direction to streamline the social media and email channels. After my visual strategy was approved, I worked with the team’s direction to create social media graphics, weekly email blasts, and landing pages for continuing education and partnerships.
The problem
Social media & email channels lacked a visual strategy, leading to inconsistent identity and voice
The solution
Establish a visual strategy and moodboard for the marketing team to help direct content, while partnerting with them in the design of weekly content
Visual Strategy
My first step in working with the team was to review the existing brand and social guidelines, and propose a moodboard that refined the approach to social media and digital channels. Moodboards and rough usage guidelines help to guide the marketing team when drafting content for me to design.
Social Media
Design for static and animated social media posts, based on direction from the social media manager and marketing teams.
Email design
Design of email campaigns sent to various client channels. Emails generally promoted salons, chair rental specials or continuing education partnerships.
Visual Strategy
My first step in working with the team was to review the existing brand and social guidelines, and propose a moodboard that refined the approach to social media and digital channels.
Moodboards and rough usage guidelines help to guide the marketing team when drafting content for me to design
Social Media
Design for static and animated social media posts, based on direction from the social media manager and marketing teams.
Email design
Design of email campaigns sent to various client channels. Emails generally promoted salons, chair rental specials or continuing education partnerships.
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