The Lash Lounge
Art direction and digital marketing to drive memberships at the Metuchen salon location
The Lash Lounge is a membership-based salon franchise with independently owned and operated locations nationwide.
I was brought on as the Marketing/Design Consultant for a new location under construction in Metuchen. During my time working with the salon I lead the social media channels, developed marketing strategies to drive memberships, organized business/influencer partnerships, art direction for photoshoots, as well as provided print and digital collateral to drive sales.
Project snapshot
2018-2020 Marketing & design consultant
Design work
Organic social media
Print design & production
Email design
Art direction
Photoshoots
Photo retouching
Brand partnerships
The Lash Lounge
Art direction and digital marketing to drive memberships at the Metuchen salon location
Full Description
The Lash Lounge is a membership-based salon franchise with independently owned and operated locations nationwide.
I was brought on as the Marketing/Design Consultant for a new location under construction in Metuchen. During my time working with the salon I lead the social media channels, developed marketing strategies to drive memberships, organized business/influencer partnerships, art direction for photoshoots, as well as provided print and digital collateral to drive sales.
Project Overview
2018-2021 Marketing consultant & graphic designer / Design work Organic social media / Print design & production / Email design / Art direction / Photoshoots / Brand partnerships
Creative strategy & art direction
Working from corporate’s brand guidelines, I worked helped develop a visual strategy for organic channels and targeting out local demographics.
Creative strategy & art direction
Working from corporate’s brand guidelines, I worked helped develop a visual strategy for organic channels and targeting out local demographics.
Social media
Led the creative direction and management for the Metuchen salon location’s organic social pages, from 2018-2021.
Social media
Led the creative direction and management for the Metuchen salon location’s organic social pages, from 2018-2021.
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