Protiviti Digital

In late 2021 Protiviti launched its new Digital Solution, geared to service clients seeking to execute complex digital and marketing strategies, and transform client experiences.

I assisted Brooke Dean, Art Director, in building out elements to support her design concept.

Client

Protiviti

Project Date

2021

Brand Elements

In addition to the logo, we also introduced the “bubble” element – as a symbol for conversations, collaboration. The element has flexibility to be used in a variety of ways: as a shape for ads, patterns, masking images, manipulated into photography, to hold illustrations – and more. Below are some examples of the bubble’s usage across different collateral.

Illustration Style & Library

Another element we introduced with the Protiviti Digital brand were custom illustrations. Protiviti generally strays away from “people” photography, whereas Protiviti Digital is more about human connection to technology. The illustration style is whimsical and executed in a modern, hand-drawn style.

To allow the illustration process be simplified and consistent across designers, i assisted in building out the first phase of the illustration library. This contained different elements – hair, bodies, clothes, furniture, accessories – to be broken out into individual elements so that other designers could easily leverage to build their own characters. We also worked with our in-house animator to bring some of our characters to life.

Designers/Illustrators: George Yui, Ankita Tapas